You may believe that you have great content on your website, and you are ahead of your many competitors. However, great content will not be enough for your website to be favored by search engines. After all, your content will be meaningless unless no one is reading it or checking your products.
All search engines, including Google, try to show the most relevant results to their users. In this regard, search engine optimization makes you sure that your content is one of the most relevant results for certain keywords.
Search engines and websites are closely related to each other and offer a win-win case for both. If you are going to have a digital presence, then you need to focus on SEO. Here are some Google statistics you might want to know: The first website of Google search results gets 36.5% of all organic traffic. The second and third results get 12.5%, and 9.5% traffic, respectively. The tenth website only gets 2.2% traffic.
Would you like to rank at the bottom of the page and get only 2 clicks per 100 search queries while you can participate in the competition at the top? This is what SEO does for you! It puts you in the competition and thus, it is one of the most vital elements in the digital world today!
Best SEO Strategies in the Netherlands
1. Identify Your Goals and Audience
Your main priority should be identifying your target audience and reaching them. Once you achieve this, your next goal should be converting them to sales.
Well, How to Ensure This?
Regardless of your purpose, you need to identify your target audience very well to sell a product on your website, promote your services or drive more traffic to your bookstore. This will let you create a good SEO strategy.
What are the common problems that people who may be in your target audience experience?
What kind of questions do they ask search engines?
How can you position your brand or business as a solution provider for your target audience?
Find as many questions as possible and answers you can. These will help you to determine your goals and strategy. Later on, you can develop solutions that will ensure the results.
This will help you to identify the improvements you need and how and when to pay effort.
As a company, you need to make sure that your target audience finds you. SEO is not only about increasing your resources, but also a more inclusive discipline that offers plenty of benefits for brands and businesses. Without a doubt, competitor analysis is one of the most important elements among them. This means that you should not only review your strategies to align with your target audience but also learn what your competitors are doing to attract your target audience.
2. Prepare a Comprehensive Whitepaper of Your Website
What is your website about?
What kind of websites do your competitors have?
Understanding your website will provide you with more opportunities to create a better SEO strategy.
Your main goal should be ranking higher in the search results. The best way to do this is to show off your difference compared to your competitors.
For this reason, you need to prepare whitepapers, offer easy navigation, let your visitors easily buy products or services, improve the load speed of your pages, and add plenty of call-to-actions so that you can offer a better user experience.
Have some scenarios in mind and use your own website as you are one of your visitors. You can also receive UX support from professionals to improve the performance of your website. You can hire people to run particular scenarios on your website so that you can learn more about what real-time users experience on your platform.
Conversion rate optimization is a useful discipline, especially for simple websites. You will learn more about how to place certain elements and what to do with them. If you can update your website on your own, do it or hire professionals to receive support both in improving and conversion rate optimization.
This is a great approach to boost your user experience and thus, it contributes to your overall SEO strategies.
3. Learn Basic SEO
It is a great idea to learn the basics of SEO practices. You may want to learn more about keyword optimization, research, content structure, and layout for better optimization. You can easily turn your website into a lead generation tool with a few tweaks. Moreover, you may also decide to change the overall design. By learning the basics of SEO, you can improve your website, learn more, and achieve better results.
Make sure that your website is accessible by all search engine bots. They are codes that crawl your website and determine your ranking. For this reason, you may want to learn more about domain authority, backlink profile, or metadata. Besides these, you may also want to learn more about user-oriented important concepts such as time spent on a page, pages per session, and bounce rate.
Both engagement and user experience are important factors for the optimization of your websites. Do not hesitate to make demands from your visitors or collect their data so that you can use them in the future. Keep in mind that search engines keep tracking the users and evaluate what they do after visiting a certain website.
In this regard, you may want to use Google Analytics, where you can check the traffic of your website and adjust different parameters to have a better insight. We recommend checking analyzes weekly, comparing them according to the previous periods, and trying to get more insights about the user trends and behavior. Thus, you can optimize your website and its content to get the best results.
4. Continuously Perform SEO Audits
Search engine optimization is not a science but a series of efforts.
You need to track a wide range of metrics all the time and evaluate them. They all can affect your overall ranking and thus, you need to think about every action you are going to take. Thus, you need to perform an SEO audit on your website all the time to improve it. Well, what is an SEO audit and how can you perform it? We have relevant guides that you can read about it in our blog but here is a quick overview.
Once you optimize your website, you need to track conversion rates and evaluate the experience of your users.
If you are an eCommerce website, do you convert them?
Do you generate leads from your visitors?
Do you have a high bounce rate?
Can you generate increasing traffic and enjoy benefits from this traffic?
You need to constantly perform SEO audits to improve the overall performance of your website quickly. For this reason, you may want to create a robust SEO audit plan to not miss a single detail.
5. On-Page and Off-Page SEO
SEO has many elements in it but mainly it is divided into two categories as on-page and off-page SEO.
Off-page SEO refers to techniques such as link building, where you drive traffic from other authoritative websites that are in the same or similar industries as you. These can provide quality traffic for your website.
On the other hand, on-page SEO includes techniques such as content optimization, which helps you to rank higher in the search results.
Always keep search engine bots in mind while you are going to optimize your website. Make sure that your website is relevant to your real industry. On-page and off-page SEO practices do not only boost your online presence but also improve page speed, user experience, and mobile compatibility.
SEO requires time and it is a continuous effort that never ends since search engines continuously improve themselves. Due to this reason, any of your competitors can easily take your ranking.
You need to use the right keywords in the right places. Moreover, it may be impossible to rank with certain keywords. Thus, you can focus on low search volume keywords to ensure success in your SEO efforts.
Efforts such as metadata, image alt tags, subheadings, page title, and keyword placement in your URLs are some on-site optimization techniques. You also need to create internal and external links. Moreover, you also need to pay attention to the length of your description on search results to make sure that you convey what you are trying to say. You can also use tools such as Ahrefs or SEMrush to improve your performance and ranking.
Avoid Keyword Spamming
When keywords are in question, quality matters more than quantity. You can fill your every page with plenty of keywords but if they will not perform well by offering a poor-quality user experience, it will be totally meaningless and boost your bounce rate. As a result, search engines will think that your website does not offer anything and drop your ranking.
You can benefit from efforts such as video marketing, social media marketing, or content marketing as a part of your off-site optimizations. You may want to check what your competitors are doing. Moreover, you can learn more about your audience and SEO strategies to boost your performance.
6. Do a Competitor Analysis
What do your opponents do, how do they drive traffic? What can you do to close the gap? What are they missing and what can you do about it? If you do not have any competitors locally, then you can check the global companies so that you can develop your SEO strategy.
If you do not have any competitors, this does not mean that you will not have any competitors in the future. More and more businesses are creating an online presence every passing day. You need to focus on competitor analysis, check their ratings, engage in conversion rates to create successful SEO and digital marketing strategies. You also keep your target audience in mind and make improvements accordingly.
Besides these, you also need to focus on the following:
How can your target audience find you? They all may not use computers, and some can use voice search terms to find your website.
Where does your target audience prefer as a social media platform? Some of your audience may be active on Facebook, Twitter, or Instagram more. You need a good social media strategy to support your SEO efforts. Thus, you need to keep testing and improving your efforts.
Besides organic SEO, what do you do to drive traffic to your website? You can prefer paid ads, write attractive on-site content, use digital marketing services or applications to get more clicks for your website. You can also consider email or newsletter marketing to inform your target audience about your discounts, campaigns, or new products or services you post on social media platforms. Moreover, search engine marketing and paid advertising campaigns can be as effective as SEO.
Online reputation and reviews are also highly important for businesses such as restaurants or home services. They are an essential part of your SEO efforts and online marketing strategies. Besides your content and services, you need to aim for the best for your online reputation.
7. Continuously Perform SEO Analysis
SEO analysis is great to learn what is in favor of you and what elements need improvement. It also lets you know about trends and recent competition.
Identify Your Target Audience: If you already have a good SEO, then you may want to focus on your keywords. The best way to identify your target audience is through keyword research. These keywords searched by your target audience will be an essential part of your SEO strategy. Here are some tips you may want to consider:
– Do not focus on generic keywords at first. It is more challenging to get results with keywords that are often preferred by everyone.
– Check for the keywords that are suggested by search engines and include them in your content.
– Use Google Sets to create a keyword list and check for the most popular keywords with tools such as Google AdWords Keyword Tool, Wordtracker, or Google Insights.
– Check for the keywords preferred by your competitors on their websites.
– In general, focus on successful websites while looking for keywords and prefer the ones with low competition.
Offer Easy Navigation with Links: The best thing you can do is combine technical SEO and user experience. You can identify the most important pages for yourself and create internal links between them to let them rank higher in search engines. Thus, your visitors can also access them easily. When you do internal linking correctly, you let your visitors access the important pages easily and this will be beneficial for your business.
Create Relevant Content: Search engines automatically visit and crawl your website for changes. If you keep the content the same for a long time, the search engine will consider it as old-dated content. As a result, you will start to lose your ranking in time. Thus, you need to renew your content frequently, add links to them so that crawling bots will notice that there is a change. Here are some tips you may want to consider in this regard:
– Do not use duplicate content
– Use keywords in your content
– Create unique and original content
– Create diverse content such as news, blog posts, articles about your brand, products, or services
If you are going to launch your website for the first time, it may be a better idea to receive professional SEO consultancy services to ensure success.
Keywords in SEO
If you are interested in SEO in any content, then it is highly possible that you have already heard the keyword term. Keywords are the best method to promote your website on search engines including Google and it is the core of SEO. Google is the dominant search engine in the world, and it sets the industry standards in SEO practices. All search engines strive to offer the best user experience and constantly work on their services to improve them.
Keywords are vital elements that will help you to rank higher in search results. Without a doubt, correct keywords are the key elements in good SEO practices. Poor keyword selection will only lead to failure. You need to know your audience to determine the best keywords so that you can find the best ones that will let them find you. You should not use hundreds of keywords on your website and thus, you need to pick them carefully. You need to consider your competitors, industry, and many other details while choosing your keywords. It is worth noting that keyword analysis is a time-consuming and challenging task. In general, you need to consider three factors, which are relevance, frequency of use, and competition. You need to analyze the keyword volumes before making your final decision. Moreover, you also need to analyze your competitors and track their changes.
Why Should Every Company Focus on SEO?
Businesses that rank in the higher ranks in search results enjoy a great advantage compared to their competitors in the digital world. Some of the benefits of having an online presence for companies include:
You can instantly and effectively communicate with a wider audience on the internet.
You can eliminate the physical boundaries and expose your products or services to people from all around the world.
Businesses can enjoy lower costs.
Customers can access detailed reviews and information on products or services.
You can easily access data flow such as product stock, customer analysis, complaints, or product tracking effortlessly and quickly.
You need an effective website operation to benefit from all these above-mentioned benefits. Having a great website will not mean anything when no one visits your website.
When a user needs something, he or she searches that keyword on the search engines. Unfortunately, a very large portion of search engine users only check the results on the first page, and in case they cannot find what they have been looking for, they change the keyword and perform another search instead of checking the second page. If you implement good SEO practices, your target audience can find you easily. As you attract more visitors to your website, you increase your chances to boost your income, conversion, sales, and anything you are aiming for. You can consider SEO as a permanent advertisement for your website, and you can implement SEO practices for any kind of website you like.
What Does SEO Do?
SEO is an abbreviation that stands for Search Engine Optimization. It refers to a set of practices that helps you to position your website in a good ranking on search engine results pages such as Google. It is one of the most important practices in the digital world.
What Does External SEO Mean?
As the name implies, external SEO refers to practices that affect your website from outside. Some of the popular external SEO efforts include SMS, mail, account management, social media advertising, Google Ads, and backlinks.
Visual and Text Content Optimization
The texts on our website must be original and they are the most important elements that attract the attention of visitors. They must be free from spelling mistakes, follow grammar rules with the right punctuation mark usage, and include quality information. You will attract more organic visitors to your website as you post more organic, original, and appealing content on your website. The images you are going to share on your website are as important as texts. The quality of the images you are going to use in your website will contribute to your overall SEO score and leave a good impression on your visitors.
Clean Coding & Site Speed
Most users tend to leave websites with slow-loading pages. This will also affect the overall quality score of your website. In addition to this, search engine bots are looking for clean coding with a crawlable structure. They do not favor complex code structures. You can improve your page-loading speeds with some tweaks.
User experience is one of the core functions of Google’s assessment. Information that misleads the visitors, long URL structures that are hard to remember, poor-quality designs, and designs that neglect the users can easily affect the overall quality of your website. On the other hand, user-friendly designs that put the user experience in focus will always be remembered. In this regard, you need to make sure that your website will appeal to people of all ages. From fonts to colors, internal links to navigation, you need to improve every element one by one. The main goal of SEO is to offer quality and practical websites to users. Thus, a user-friendly design is one of the most important elements for search engines.
Search Engine Meta Tags
Search engine meta tags are an important part of on-site SEO, and it allows search engine bots to correctly crawl and index your website. As a result, your website can rank higher in search results. Some of the important meta tags include the page title, description, page URLs, and language tags. If you correctly structure your meta tags, Google bots can easily navigate your website. Without a doubt, meta tags are one of the most important SEO elements that will help you to rank higher.
We highly recommend getting professional support while using these tags. Incorrect uses of these tags can have devastating results and you can even lose your index. You can also use our free analysis tool in case you have meta tag errors on your website.
What Are Backlinks?
A backlink refers to a link that another website provides to your website as a reference. You can consider this as follows. If a popular website on Google recommends your website with a backlink, this means that it refers your website to its users and Google considers this as a positive act. This can improve the popularity, authority, and traffic of your website. The recent update of Google makes the backlink building quite a delicate process and you need to be really careful. If Google believes that you are misusing this metric, your website may be filtered in search results, and it can be quite dangerous for the future of your website.
How to Use Backlinks Naturally?
This is a quite simple process. All you need to do is provide good content so that your visitors will want to give reference to your content on their websites. This is considered a natural backlink. However, it is like walking on thin ice. Many people buy and sell backlinks to boost their SEO scores. If you receive plenty of backlinks in a short time, your website may be removed from the search results. You need to try to get backlinks naturally with quality, interesting, and up-to-date content instead of purchasing backlinks from strangers.
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